It’s only natural that we ask.

Are You 21 Years of age or Older?The products on this website are intended for consumers 21 years of age or older


The Primal® Story

sage_illustration_chicago_primal herbal products_herbal products_smoking alternatives to tobacco_smoking alternatives tobacco

Primal® boasts an extensive collection of refreshing and flavorful herbal smoking products created for adults seeking an alternative to traditional smoking experiences. Developed as a non-tobacco, non-nicotine smoking portfolio, the Primal® assortment of herbal products evolved after several years of research and development. Primal®’s high-quality products are available online and at select retailers in the United States and around the world.

We are aware there are smoking brands in the marketplace that use “greenwashing” to label their lower-quality products with official-looking seals and dubious claims. That is not our style and we trust that our customers appreciate that about us. We do not stamp our packaging with misleading seals and we do not make unethical or unsubstantiated claims. Rest assured, our products are never tested on animals and we always use premium herbal materials for the substrates, which create our signature wraps and cones.

Naturally, at the core of our roots are our customers. As a proud member of Intrepid Brands, a Turning Point Brands company, we have a reputation of listening to our customers and evolving our Primal® collection with the most relevant products that exceed customer expectations. Through the Primal® non-tobacco, non-nicotine collection of products, our mission is to deliver a smooth and satisfying smoking experience.

A customer favored essential, Primal® Herbal Smoking Blend is 100% natural, GMO-FREE certified, and artisan-crafted with the finest ingredients from around the world. Mallow leaves, red clover flowers, red rose petals, chamomile flowers, and honey are carefully blended to create a smooth, satisfying smoking experience. Pair the Herbal Smoking Blend with Primal® Herbal Wraps and Herbal Cones, each available in various decadent flavors, to enhance your smoking pleasure.

Primal® Classic Wraps and Cones

The Primal® Classic collection of Wraps and Cones boasts bold blends made from Cocoa Bean, Sage, Chamomile, Yerba Mate, and Hemp. Each product comes two to a resealable foil pouch– one for now and the second for sharing, or later. Using real herbs, each delightful flavor is manufactured using a proprietary process exclusive to Primal®. Yes, we’re a little biased but most of our customers agree, any of these superstars are even more delicious when paired with 100% natural Primal® Smoking Blend.

Primal® Flavored Wraps and Cones

Our customers asked, and we developed accordingly. The newest additions to the Primal® collection of no-tobacco, no-nicotine products are Yerba Mate-flavored Wraps and Cones including Blueberry, Grape, Pineapple, Cherry and Peach. Each yummy flavor was critiqued by an expert panel of enthusiasts to determine which would make the cut.

Highly ranked during consumer testing, these products round out the Primal® alternative-to-tobacco smoking experience. There will never be tobacco or nicotine in any Primal® product. As always, we encourage the use of our Herbal Smoking Blend, which is 100% natural and GMO-FREE certified, with all Primal® Herbal Wraps and Cones.

The ritual smoking experience, sense of community, and ability to relax has been treasured for centuries, and the Primal® story begins here.