It’s only natural that we ask.

Are You 21 Years of age or Older?The products on this website are intended for consumers 21 years of age or older


The Primal Story

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The ritual, experience, sense of community and ability to relax have been treasured since long before our time, but our story begins with you.

We have long been impacted by the strong desire we saw people experience for natural and herbal products that weren’t made from tobacco. When we realized there weren’t high-quality, delicious products to meet these desires on the market, we knew we had to step in and create something for the people around us. And Primal was born.

As a solid foundation for a non-tobacco, non-nicotine smoking experience, the Primal® portfolio of herbal products was developed after several years of research and design. Our high-quality products are currently available here and at select retailers in the United States.

Naturally, at the core of our roots are our customers. As a proud member of Intrepid Brands, a Turning Point Brands company, we have a history of listening to our customers and constantly evolving our Primal® collection with the most relevant products that exceed customer expectations. Through the Primal® non-tobacco, non-nicotine line of product options, our mission is to deliver a smooth and satisfying smoking experience. We want to hear from you. Feel free to contact us with questions or comments.

Now it’s time to start your own journey. Feeling Primal?